Wholesale distributor financial model, built free.
A three-statement Excel model for a wholesale distributor, built from your own figures and checked to balance.
- Free account
- No card
- Usually ready within the hour
We use generative AI in parts of our process, so mistakes can occur. Every model should be checked by a person before it is relied on. Read more
Buys goods in bulk from manufacturers and distributes them to independent retailers, restaurants or businesses, earning a margin plus supplier rebates on high volumes with tight working capital.
In short
- 01
Three linked statements
Income statement, balance sheet and cash flow, linked in every period.
- 02
Valued two ways
Discounted cash flow and trading multiples, side by side.
- 03
Monthly to annual
Monthly, quarterly, half-yearly or annual periods, for up to 30 years.
- 04
Checked every period
A Checks sheet shows the balance sheet balances and the cash reconciles.
The sample, as Excel draws it.
Built by the same system and checks as yours: its structure and its inputs, ready for your own figures.



The sample describes no real business. Yours is calibrated to your own figures, so its results are your business’s.
How the model works for a wholesale distributor.
- How it earns revenue3 formulasProduct-range sales · All product rangesGross salesVolume soldPrice to retailer per unitSynergies · Valuation and analysisCost synergiesRun-rate cost synergiesCost synergies achieved (share of run-rate)CPI index (1.00 in the first year)share of the yearSynergies · Valuation and analysisRevenue synergiesRun-rate revenue synergiesRevenue synergies achieved (share of run-rate)CPI index (1.00 in the first year)share of the year
- What drives its costs3 formulasProduct cost of goods and gross profit · All product rangesStandard cost per unitMaterials and ingredientsPackagingConversion labourPlant overheadInbound freightProduct cost of goods and gross profit · All product rangesCost of goods soldVolume soldfrom product-range salesStandard cost per unitProduct cost of goods and gross profit · All product rangesNet salesGross sales (product-range sales)from product-range salesLess trade spend
- What it invests in3 formulasCorporate fixed assetsCapital expenditureRevenuefrom statementsCapex as % of revenueAdditional planned capexCorporate fixed assetsDepreciationDepreciation of the opening asset baseDepreciation of new capexCorporate fixed assetsClosing net book valueOpening net book valueCapital expenditureDepreciation
- How it is funded3 formulasDebtRepaymentsScheduled repaymentsPrepayments from an equity raise and the cash sweepDebtClosing balanceOpening balanceDrawdownsRepaymentsDebtInterest expenseOpening balanceAll-in interest rateshare of the year
- How profit becomes cash3 formulasWorking capitalTrade receivablesRevenuefrom statementsDebtor daysDays in periodWorking capitalInventoryDirect costs (positive)from statementsInventory daysDays in periodWorking capitalTrade payablesCash operating costs (positive)from statementsCreditor daysDays in period
27 parts, each one tested.
Every part is a tested building block with its own checks: yours is put together from the ones your business needs.
- CPI forecastConsensus curve with long-run anchor
- Exchange rate (US dollar)Exchange rate by financial year
- Operating expensesHeadcount build by function
- Corporate costsFixed cost base indexed to CPI
- Working capitalFull working capital
- Income taxCorporate rate with tax losses
- Corporate fixed assetsStraight-line over remaining life
- DebtAmortising term loan
- Dividends and distributionsPayout of net profit
- Discounted cash flow valuationDCF on free cash flow to the firm
- Multiples valuationEV / EBITDA multiple
- LeasesLease register
- Key-metric summaryLast-twelve-month and run-rate metrics
- Budget phasingSeasonal profile of twelve monthly weights
- Covenant tests and headroomLVR, gearing and ICR for property
- Borrowing base and security coverReceivables and inventory borrowing base
- Sources and uses at completionEntry multiple with debt sized in turns of EBITDA
- Management equity and ratchetsFixed management share or option pool
- Exit valuation and timingExit multiple of LTM EBITDA
- Sponsor returns and value creationValue creation bridge
- SynergiesRun-rate synergies with phasing
- Discount rate (WACC)CAPM at target gearing
- InventoryStock per store plus DC stockStock held in stores, distribution centres and in transit, and the cash it ties up.
- Distribution and logisticsLogistics % of salesDistribution-centre, warehousing and outbound freight costs of moving goods to stores, customers or retail accounts.
- Product-range salesDistribution × rate of saleGross sales of a brand, category or SKU family to retailers, wholesale accounts and export markets.
- Product cost of goods and gross profitUnit cost buildCost of making or buying each product range — materials, packaging, conversion and inbound freight.
- Store networkScheduled openings and closuresStores trading in each period — openings, closures and selling area — which every per-store driver multiplies.
The numbers it tracks.
- 01sales growth by channel
- 02gross margin %
- 03supplier rebates
- 04cost to serve % of sales
- 05EBIT margin
- 06working capital days
What it is used for.
- Operating forecastGuide · Financial projections
- Budget and rolling forecastGuide · Cash flow forecast
- ValuationGuide · DCF valuation model
- Lending and credit analysisGuide · Three-statement model
- Leveraged buyout (private equity)Guide · Financial modelling services
- Merger or acquisition (strategic)Guide · Financial modelling services
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See a finished model, sheet by sheetThe sample is built on illustrative figures and describes no real business. Models are calculations prepared from the information you provide. They are not financial advice and must be independently verified. See our terms.