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Fitness, leisure and attractions

Gym and fitness club financial model, built free.

A three-statement Excel model for a gym and fitness club operator or franchisor, built from your own figures and checked to balance.

  • Free account
  • No card
  • Usually ready within the hour

We use generative AI in parts of our process, so mistakes can occur. Every model should be checked by a person before it is relied on. Read more

The business

Operates or franchises gyms and fitness studios earning recurring membership fees, joining fees and personal training, with growth from new club openings.

See the sampleHow the model works

In short

  • 01

    Three linked statements

    Income statement, balance sheet and cash flow, linked in every period.

  • 02

    Valued two ways

    Discounted cash flow and trading multiples, side by side.

  • 03

    Monthly to annual

    Monthly, quarterly, half-yearly or annual periods, for up to 30 years.

  • 04

    Checked every period

    A Checks sheet shows the balance sheet balances and the cash reconciles.

The sample

The sample, as Excel draws it.

Built by the same system and checks as yours, on illustrative figures: every sheet as Excel draws it, or live.

Annual · 10 years · Low detail
Gym and fitness club sample model.xlsx
The Summary sheet of the sample gym and fitness club model

Illustrative figures: the sample describes no real business. The live preview shows values; your model’s Excel file has every formula.

How it works

How the model works for a gym and fitness club.

  1. How it earns revenue3 formulas
    Memberships and passes · All venues
    Membership and pass revenueMembership duesJoining fees
    New venues, acquisitions and refurbishments (top-down) · Across the business
    Revenue from new venuesMature-venue equivalents (revenue)Mature revenue per venue (annual)share of the year
    New venues, acquisitions and refurbishments (top-down) · Across the business
    Operating costs of new venuesRevenue from new venuesSite EBITDA of new venues
  2. What drives its costs3 formulas
    Venue labour costs · All venues
    Venue labour costsVenue revenuefrom venue revenue and site EBITDAVenue labour (% of venue revenue)
    Venue rent and occupancy costs · All venues
    Venue rent and occupancy costsBase rentTurnover rentOutgoings
    Other venue operating costs · All venues
    Other venue operating costsUtilitiesRepairs and maintenanceMarketing and promotionsSecurityCleaningEntertainmentLicences and insurance
  3. What it invests in3 formulas
    Corporate fixed assets
    Capital expenditureRevenuefrom statementsCapex as % of revenueAdditional planned capex
    Corporate fixed assets
    DepreciationDepreciation of the opening asset baseDepreciation of new capex
    Corporate fixed assets
    Closing net book valueOpening net book valueCapital expenditureDepreciation
  4. How it is funded3 formulas
    Debt
    RepaymentsScheduled repaymentsPrepayments from an equity raise and the cash sweep
    Debt
    Closing balanceOpening balanceDrawdownsRepayments
    Debt
    Interest expenseOpening balanceAll-in interest rateshare of the year
  5. How profit becomes cash3 formulas
    Working capital
    Trade receivablesRevenuefrom statementsDebtor daysDays in period
    Working capital
    InventoryDirect costs (positive)from statementsInventory daysDays in period
    Working capital
    Trade payablesCash operating costs (positive)from statementsCreditor daysDays in period
What it covers

28 parts, each one tested.

Every part is a tested building block with its own checks: yours is put together from the ones your business needs.

  • CPI forecastConsensus curve with long-run anchor
  • Operating expensesHeadcount build by function
  • Corporate costsFixed cost base indexed to CPI
  • Working capitalFull working capital
  • Income taxCorporate rate with tax losses
  • Corporate fixed assetsStraight-line over remaining life
  • DebtAmortising term loan
  • Equity raisingDistribution reinvestment plan
  • Discounted cash flow valuationDCF on free cash flow to the firm
  • Multiples valuationEV / EBITDA multiple
  • LeasesLease register
  • Key-metric summaryLast-twelve-month and run-rate metrics
  • Covenant tests and headroomLVR, gearing and ICR for property
  • Sources and uses at completionEntry multiple with debt sized in turns of EBITDA
  • Management equity and ratchetsFixed management share or option pool
  • Exit valuation and timingExit multiple of LTM EBITDA
  • Sponsor returns and value creationValue creation bridge
  • Sources and uses of fundsBalanced sources and uses
  • Discount rate (WACC)CAPM at target gearing
  • Burn and runwayRunway to the forecast cash-out date
  • New venues, acquisitions and refurbishments (top-down)Openings schedule with ramp to maturityNetwork growth when new venues are not modelled one by one — openings, acquisitions and refurbishment programmes with their capex, pre-opening costs and ramping earnings.
  • Customer deposits, deferred revenue and loyaltyDeferred revenue as days of revenueMoney customers pay before they are served — travel and event deposits, advance tickets, gift cards, prepaid memberships — plus loyalty points, patron deposits and gaming jackpots owed to customers.
  • Venue registerOpening date, closing date and capacityWhen each venue trades and its capacity — the facts the venue revenue and cost parts build on.
  • Venue labour costsWages as % of revenueWages, salaries and on-costs of venue staff.
  • Venue rent and occupancy costsBase rent plus turnover rentRent and outgoings for leased venues, or holding costs for freehold venues (management view before lease accounting).
  • Other venue operating costsCost lines with growthUtilities, repairs, marketing, security, cleaning, entertainment, licences and other site costs.
  • Venue revenue and site EBITDA
  • Memberships and passesJoins, churn and yieldRecurring membership fees (gyms, clubs) and annual or season passes (attractions, ski fields).
Key numbers

The numbers it tracks.

  1. 01members
  2. 02members per club
  3. 03yield per member
  4. 04churn
  5. 05club EBITDA
  6. 06network size
Used for

What it is used for.

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See a finished model, sheet by sheet

The sample is built on illustrative figures and describes no real business. Models are calculations prepared from the information you provide. They are not financial advice and must be independently verified. See our terms.