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Travel and events

Live events and festival promoter financial model, built free.

A three-statement Excel model for a live events and festival promoter, built from your own figures and checked to balance.

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  • Usually ready within the hour

We use generative AI in parts of our process, so mistakes can occur. Every model should be checked by a person before it is relied on. Read more

The business

Promotes concerts, tours, festivals and sporting or exhibition events, earning ticket, sponsorship and on-site revenue and paying artists, production and venue costs.

See the sampleHow the model works

In short

  • 01

    Three linked statements

    Income statement, balance sheet and cash flow, linked in every period.

  • 02

    Valued two ways

    Discounted cash flow and trading multiples, side by side.

  • 03

    Monthly to annual

    Monthly, quarterly, half-yearly or annual periods, for up to 30 years.

  • 04

    Checked every period

    A Checks sheet shows the balance sheet balances and the cash reconciles.

The sample

The sample, as Excel draws it.

Built by the same system and checks as yours, on illustrative figures: every sheet as Excel draws it, or live.

Annual · 10 years · Low detail
Live events and festival promoter sample model.xlsx
The Summary sheet of the sample live events and festival promoter model

Illustrative figures: the sample describes no real business. The live preview shows values; your model’s Excel file has every formula.

How it works

How the model works for a live events and festival promoter.

  1. How it earns revenue3 formulas
    Event revenue and direct costs · All live events
    Event revenueTicket revenueAncillary revenue
    Event revenue and direct costs · All live events
    Event direct costsArtist feesProductionVenue hireMarketingVariable costs
    Event revenue and direct costs · All live events
    Tickets soldCapacity offeredSell-through (tickets sold ÷ capacity)
  2. What drives its costs3 formulas
    Operating expenses · Across the business
    Total FTEsOperations and deliverySales and marketingTechnologyFinance, HR and administration
    Operating expenses · Across the business
    Total average FTEsOperations and deliverySales and marketingTechnologyFinance, HR and administration
    Operating expenses · Across the business
    Total staff costsSalariesOn-costsOther costs per FTE
  3. How it is funded3 formulas
    Debt
    RepaymentsScheduled repaymentsPrepayments from an equity raise and the cash sweep
    Debt
    Closing balanceOpening balanceDrawdownsRepayments
    Debt
    Interest expenseOpening balanceAll-in interest rateshare of the year
  4. How profit becomes cash3 formulas
    Working capital
    Trade receivablesRevenuefrom statementsDebtor daysDays in period
    Working capital
    InventoryDirect costs (positive)from statementsInventory daysDays in period
    Working capital
    Trade payablesCash operating costs (positive)from statementsCreditor daysDays in period
What it covers

16 parts, each one tested.

Every part is a tested building block with its own checks: yours is put together from the ones your business needs.

  • CPI forecastConsensus curve with long-run anchor
  • Exchange rate (US dollar)Exchange rate by financial year
  • Operating expensesHeadcount build by function
  • Corporate costsFixed cost base indexed to CPI
  • Working capitalFull working capital
  • Income taxCorporate rate with tax losses
  • DebtAmortising term loan
  • Discounted cash flow valuationDCF on free cash flow to the firm
  • Multiples valuationEV / EBITDA multiple
  • Key-metric summaryLast-twelve-month and run-rate metrics
  • Budget phasingSeasonal profile of twelve monthly weights
  • Covenant tests and headroomLVR, gearing and ICR for property
  • SynergiesRun-rate synergies with phasing
  • Discount rate (WACC)CAPM at target gearing
  • Customer deposits, deferred revenue and loyaltyDeferred revenue as days of revenueMoney customers pay before they are served — travel and event deposits, advance tickets, gift cards, prepaid memberships — plus loyalty points, patron deposits and gaming jackpots owed to customers.
  • Event revenue and direct costsCapacity × sell-through × ticket priceTickets sold and the revenue and direct costs (artist, production, venue) of each event or tour.
Key numbers

The numbers it tracks.

  1. 01events
  2. 02tickets sold
  3. 03average ticket price
  4. 04event margin
  5. 05deferred revenue
  6. 06EBITDA
Used for

What it is used for.

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Looking for a live events and festival promoter financial model template? Ours arrives built for your business, with your figures in it.

Running a small business? Read what goes into a small business financial model.

See a finished model, sheet by sheet

The sample is built on illustrative figures and describes no real business. Models are calculations prepared from the information you provide. They are not financial advice and must be independently verified. See our terms.