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Personal and home services

Home services franchise financial model, built free.

A three-statement Excel model for a home services franchise (plumbing, cleaning and pest), built from your own figures and checked to balance.

  • Free account
  • No card
  • Usually ready within the hour

We use generative AI in parts of our process, so mistakes can occur. Every model should be checked by a person before it is relied on. Read more

The business

Sells exclusive territories to franchisees who deliver plumbing, electrical, cleaning, pest, lawn or pool services from vans, earning fixed fees or royalties, lead fees and brand-fund levies, sometimes alongside company-operated territories.

See the sampleHow the model works

In short

  • 01

    Three linked statements

    Income statement, balance sheet and cash flow, linked in every period.

  • 02

    Valued two ways

    Discounted cash flow and trading multiples, side by side.

  • 03

    Monthly to annual

    Monthly, quarterly, half-yearly or annual periods, for up to 30 years.

  • 04

    Checked every period

    A Checks sheet shows the balance sheet balances and the cash reconciles.

The sample

The sample, as Excel draws it.

Built by the same system and checks as yours: its structure and its inputs, ready for your own figures.

Annual · 10 years · Low detail
Home services franchise sample model.xlsx
The How It Works sheet of the sample home services franchise model

The sample describes no real business. Yours is calibrated to your own figures, so its results are your business’s.

How it works

How the model works for a home services franchise.

  1. How it earns revenue3 formulas
    Franchisor fees · All service territories
    RoyaltiesRoyalty on system salesMinimum royalty top-up
    Franchisor fees · All service territories
    Royalties and leviesRoyaltiesBrand-fund levies
    Company-operated territory revenue and costs · All service territories
    Company-operated revenueLabour revenueMaterials charged to customers
  2. What drives its costs3 formulas
    Operating expenses · Across the business
    Total FTEsOperations and deliverySales and marketingTechnologyFinance, HR and administration
    Operating expenses · Across the business
    Total average FTEsOperations and deliverySales and marketingTechnologyFinance, HR and administration
    Operating expenses · Across the business
    Total staff costsSalariesOn-costsOther costs per FTE
  3. What it invests in3 formulas
    Corporate fixed assets
    Capital expenditureRevenuefrom statementsCapex as % of revenueAdditional planned capex
    Corporate fixed assets
    DepreciationDepreciation of the opening asset baseDepreciation of new capex
    Corporate fixed assets
    Closing net book valueOpening net book valueCapital expenditureDepreciation
  4. How it is funded3 formulas
    Debt
    RepaymentsScheduled repaymentsPrepayments from an equity raise and the cash sweep
    Debt
    Closing balanceOpening balanceDrawdownsRepayments
    Debt
    Interest expenseOpening balanceAll-in interest rateshare of the year
  5. How profit becomes cash3 formulas
    Working capital
    Trade receivablesRevenuefrom statementsDebtor daysDays in period
    Working capital
    InventoryDirect costs (positive)from statementsInventory daysDays in period
    Working capital
    Trade payablesCash operating costs (positive)from statementsCreditor daysDays in period
What it covers

15 parts, each one tested.

Every part is a tested building block with its own checks: yours is put together from the ones your business needs.

  • CPI forecastConsensus curve with long-run anchor
  • Operating expensesHeadcount build by function
  • Corporate costsFixed cost base indexed to CPI
  • Working capitalFull working capital
  • Income taxCorporate rate with tax losses
  • Corporate fixed assetsStraight-line over remaining life
  • DebtAmortising term loan
  • Dividends and distributionsPayout of net profit
  • Discounted cash flow valuationDCF on free cash flow to the firm
  • Multiples valuationEV / EBITDA multiple
  • LeasesLease register
  • Franchisees and territoriesOpening franchisees plus sales less terminationsFranchisees operating in each territory group — new franchise sales, terminations and resales.
  • Jobs and system salesRecurring service plans plus one-off jobsJobs completed and sales made in each territory group — the franchisees' sales on which fees are charged.
  • Franchisor feesRoyalty with a minimumFixed fees, royalties, lead fees, territory fees and supplies the franchisor earns from its franchisees.
  • Company-operated territory revenue and costsTechnicians × billable hours × rateRevenue and direct costs where the business delivers jobs itself with employed technicians.
Key numbers

The numbers it tracks.

  1. 01franchisees
  2. 02territories sold
  3. 03system sales
  4. 04jobs per van
  5. 05royalty yield
  6. 06lead revenue
  7. 07franchisee churn
  8. 08EBITDA
Used for

What it is used for.

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Looking for a home services franchise financial model template? Ours arrives built for your business, with your figures in it.

Running a small business? Read what goes into a small business financial model.

See a finished model, sheet by sheet

The sample is built on illustrative figures and describes no real business. Models are calculations prepared from the information you provide. They are not financial advice and must be independently verified. See our terms.