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Sport and talent

Esports and creator studio financial model, built free.

A three-statement Excel model for an esports team and creator studio, built from your own figures and checked to balance.

  • Free account
  • No card
  • Usually ready within the hour

We use generative AI in parts of our process, so mistakes can occur. Every model should be checked by a person before it is relied on. Read more

The business

Runs esports rosters in franchised or open leagues and a stable of online creators, earning sponsorship, league revenue shares, prize money, platform advertising and subscriptions, brand integrations and merchandise, and paying player salaries and creator revenue shares.

See the sampleHow the model works

In short

  • 01

    Three linked statements

    Income statement, balance sheet and cash flow, linked in every period.

  • 02

    Valued two ways

    Discounted cash flow and trading multiples, side by side.

  • 03

    Monthly to annual

    Monthly, quarterly, half-yearly or annual periods, for up to 30 years.

  • 04

    Checked every period

    A Checks sheet shows the balance sheet balances and the cash reconciles.

The sample

The sample, as Excel draws it.

Built by the same system and checks as yours, on illustrative figures: every sheet as Excel draws it, or live.

Annual · 10 years · Low detail
Esports and creator studio sample model.xlsx
The Summary sheet of the sample esports and creator studio model

Illustrative figures: the sample describes no real business. The live preview shows values; your model’s Excel file has every formula.

How it works

How the model works for an esports and creator studio.

  1. How it earns revenue3 formulas
    Creator platform and brand revenue · All audiences
    Brand integration revenueViews of sponsored videosBrand rate per thousand views
    Creator platform and brand revenue · All audiences
    Videos with a brand integrationVideos publishedShare of videos with a brand integration sold
    Sponsorship and merchandise · All teams
    Cash sponsorshipMajor partnerNaming rightsOther major partnersOfficial partners and suppliers
  2. What drives its costs3 formulas
    Creator content costs · All audiences
    Creator revenue shareBrand integration revenuefrom creator platform and brand revenueCreator share of channel revenue
    Player payments and salary cap · All teams
    Player paymentsPayments counted against the capPayments outside the cap
    Player payments and salary cap · All teams
    Payments counted against the capSalary cap for the periodCap utilisation
  3. How it is funded1 formula
    Equity raising
    Equity raisedDistributions reinvested under the DRPOther equity raised (net of costs)Equity from an offer, milestone funding, conversions and creditor shares
  4. How profit becomes cash3 formulas
    Working capital
    Trade receivablesRevenuefrom statementsDebtor daysDays in period
    Working capital
    InventoryDirect costs (positive)from statementsInventory daysDays in period
    Working capital
    Trade payablesCash operating costs (positive)from statementsCreditor daysDays in period
What it covers

16 parts, each one tested.

Every part is a tested building block with its own checks: yours is put together from the ones your business needs.

  • Exchange rate (US dollar)Exchange rate by financial year
  • Operating expensesHeadcount build by function
  • Corporate costsFixed cost base indexed to CPI
  • Working capitalFull working capital
  • Income taxCorporate rate with tax losses
  • Equity raisingDistribution reinvestment plan
  • Discounted cash flow valuationDCF on free cash flow to the firm
  • Multiples valuationEV / EBITDA multiple
  • CPI forecastCPI glide path
  • Users and engagementUser growth with DAU/MAU ratio
  • Creator platform and brand revenueBrand integrationsRevenue a creator channel earns from platform advertising shares, fan subscriptions, brand integrations and licensing.
  • Creator content costsCreator revenue shareProduction costs and payments to on-screen creators.
  • Sponsorship and merchandiseSponsorship contractsSponsorship, partnerships and merchandise revenue, and the cost of delivering them.
  • Central distributions and prize moneyEqual share plus merit and facility feesThe club's share of league broadcast and commercial income, special distributions and prize money.
  • Player payments and salary capSalary cap × utilisationPayments to players (and football department staff) within the salary cap, cost-control rules or collective agreement.
  • Player registrations and transfersNet spend per windowTransfer fees capitalised as intangible assets and amortised over each player's contract, instalments owed, and profit on selling players.
Key numbers

The numbers it tracks.

  1. 01sponsorship revenue
  2. 02prize money
  3. 03views and watch hours
  4. 04revenue per thousand views
  5. 05player and creator costs
  6. 06cash runway
  7. 07EBITDA
Used for

What it is used for.

Also used for
  • Scenarios and sensitivities
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Looking for an esports and creator studio financial model template? Ours arrives built for your business, with your figures in it.

See a finished model, sheet by sheet

The sample is built on illustrative figures and describes no real business. Models are calculations prepared from the information you provide. They are not financial advice and must be independently verified. See our terms.