Outdoor advertising company financial model, built free.
A three-statement Excel model for an outdoor (out-of-home) advertising company, built from your own figures and checked to balance.
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- Usually ready within the hour
We use generative AI in parts of our process, so mistakes can occur. Every model should be checked by a person before it is relied on. Read more
Sells advertising on billboards, street furniture, transport and retail sites it owns, leases or holds under concession, earning yield on occupied inventory and converting static faces to digital screens, and paying landlords fixed rents or minimum guarantees plus revenue shares.
In short
- 01
Three linked statements
Income statement, balance sheet and cash flow, linked in every period.
- 02
Valued two ways
Discounted cash flow and trading multiples, side by side.
- 03
Monthly to annual
Monthly, quarterly, half-yearly or annual periods, for up to 30 years.
- 04
Checked every period
A Checks sheet shows the balance sheet balances and the cash reconciles.
The sample, as Excel draws it.
Built by the same system and checks as yours, on illustrative figures: every sheet as Excel draws it, or live.
Illustrative figures: the sample describes no real business. The live preview shows values; your model’s Excel file has every formula.
How the model works for an outdoor advertising company.
- How it earns revenue3 formulasAdvertising revenue by network · All advertising site networksOutdoor advertising revenueDigital revenue net of rebatesStatic revenue net of rebatesAdvertising revenue by network · All advertising site networksDigital revenue net of rebatesDigital gross revenueAgency volume rebates (% of gross revenue)Advertising revenue by network · All advertising site networksStatic revenue net of rebatesStatic gross revenueAgency volume rebates (% of gross revenue)
- What drives its costs3 formulasSite operating costs · All advertising site networksSite operating costsStatic face operating costsDigital face operating costsOperating expenses · Across the businessTotal FTEsOperations and deliverySales and marketingTechnologyFinance, HR and administrationOperating expenses · Across the businessTotal average FTEsOperations and deliverySales and marketingTechnologyFinance, HR and administration
- What it invests in3 formulasStructure and screen capex · All advertising site networksStructure and screen capexScreen capex on conversionsCapex on new faces builtMaintenance capexStructure and screen capex · All advertising site networksStructure and screen depreciationDepreciation of the opening book valueDepreciation of screens addedDepreciation of structures and maintenance capex addedStructure and screen capex · All advertising site networksClosing net book valueOpening net book valueStructure and screen capexStructure and screen depreciation
- How it is funded3 formulasDebtRepaymentsScheduled repaymentsPrepayments from an equity raise and the cash sweepDebtClosing balanceOpening balanceDrawdownsRepaymentsDebtInterest expenseOpening balanceAll-in interest rateshare of the year
- How profit becomes cash3 formulasWorking capitalTrade receivablesRevenuefrom statementsDebtor daysDays in periodWorking capitalInventoryDirect costs (positive)from statementsInventory daysDays in periodWorking capitalTrade payablesCash operating costs (positive)from statementsCreditor daysDays in period
16 parts, each one tested.
Every part is a tested building block with its own checks: yours is put together from the ones your business needs.
- CPI forecastConsensus curve with long-run anchor
- Operating expensesHeadcount build by function
- Corporate costsFixed cost base indexed to CPI
- Working capitalFull working capital
- Income taxCorporate rate with tax losses
- DebtAmortising term loan
- Dividends and distributionsPayout of net profit
- Discounted cash flow valuationDCF on free cash flow to the firm
- Multiples valuationEV / EBITDA multiple
- Interest-rate hedgingHedged share at a fixed rate
- LeasesLease register
- Advertising faces and digital conversionDigital conversion programmeStatic and digital faces trading in each period, and the digital slots they create.
- Advertising revenue by networkDigital slots × sell-through × rateAdvertising revenue from the network's faces, net of agency rebates.
- Site rent and concession feesMinimum guarantee or revenue shareWhat the business pays landowners, transport authorities and councils for the right to advertise (management view before lease accounting).
- Site operating costsCost per static and digital faceMaintenance, cleaning, posting, power and connectivity costs of the faces.
- Structure and screen capexConversion capex per faceCapex on digital screens and structures, and the network's depreciation and book value.
The numbers it tracks.
- 01digital faces
- 02digital share of revenue
- 03yield per face
- 04occupancy
- 05site rent to revenue
- 06gross margin
- 07capex
- 08EBITDA margin
What it is used for.
- Operating forecastGuide · Financial projections
- Budget and rolling forecastGuide · Cash flow forecast
- ValuationGuide · DCF valuation model
- Lending and credit analysisGuide · Three-statement model
- Leveraged buyout (private equity)Guide · Financial modelling services
- Scenarios and sensitivities
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Looking for an outdoor advertising company financial model template? Ours arrives built for your business, with your figures in it.
See a finished model, sheet by sheetThe sample is built on illustrative figures and describes no real business. Models are calculations prepared from the information you provide. They are not financial advice and must be independently verified. See our terms.