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Consumer brands

Private-label manufacturer financial model, built free.

A three-statement Excel model for a private-label and contract manufacturer (consumer goods), built from your own figures and checked to balance.

  • Free account
  • No card
  • Usually ready within the hour

We use generative AI in parts of our process, so mistakes can occur. Every model should be checked by a person before it is relied on. Read more

The business

Makes food, beverages, household and personal-care products or apparel for retailers' own brands and for other brand owners (co-packing), under supply agreements priced at cost plus a margin with input-cost pass-through, where volume commitments and plant utilisation decide profit (uses the Industrials product-line and plant jobs).

In short

  • 01

    Three linked statements

    Income statement, balance sheet and cash flow, linked in every period.

  • 02

    Valued two ways

    Discounted cash flow and trading multiples, side by side.

  • 03

    Monthly to annual

    Monthly, quarterly, half-yearly or annual periods, for up to 30 years.

  • 04

    Checked every period

    A Checks sheet shows the balance sheet balances and the cash reconciles.

The sample

The sample, as Excel draws it.

Built by the same system and checks as yours, on illustrative figures: every sheet as Excel draws it, or live.

Annual · 10 years · Low detail
Private-label manufacturer sample model.xlsx
The Summary sheet of the sample private-label manufacturer model

Illustrative figures: the sample describes no real business. The live preview shows values; your model’s Excel file has every formula.

How it works

How the model works for a private-label manufacturer.

  1. How it earns revenue3 formulas
    Pricing and pass-through · All product lines
    Product sales revenueUnits soldfrom sales volumes by productAverage selling price
    Pricing and pass-through · All product lines
    Average selling priceAverage selling price at the start datePrice index
    Synergies · Valuation and analysis
    Cost synergiesRun-rate cost synergiesCost synergies achieved (share of run-rate)CPI index (1.00 in the first year)share of the year
  2. What drives its costs3 formulas
    Direct labour · All plants
    Direct labourFixed labourVariable labour (production × cost per unit)
    Maintenance · All plants
    Maintenance costFixed maintenanceVariable maintenance (production × cost per unit)
    Energy and carbon · All plants
    Energy used (GJ)Electricity usedGas or fuel used
  3. What it invests in3 formulas
    Plant capex and depreciation · All plants
    Plant capital expenditureSustaining capexGrowth capex
    Plant capex and depreciation · All plants
    Plant depreciationDepreciation of existing assetsDepreciation of sustaining additionsProject 1 depreciation (from commissioning)from from commissioningProject 2 depreciation (from commissioning)from from commissioningProject 3 depreciation (from commissioning)from from commissioning
    Plant capex and depreciation · All plants
    Closing net book valueOpening net book valuePlant capital expenditurePlant depreciation
  4. How it is funded3 formulas
    Debt
    RepaymentsScheduled repaymentsPrepayments from an equity raise and the cash sweep
    Debt
    Closing balanceOpening balanceDrawdownsRepayments
    Debt
    Interest expenseOpening balanceAll-in interest rateshare of the year
  5. How profit becomes cash3 formulas
    Working capital
    Trade receivablesRevenuefrom statementsDebtor daysDays in period
    Working capital
    InventoryDirect costs (positive)from statementsInventory daysDays in period
    Working capital
    Trade payablesCash operating costs (positive)from statementsCreditor daysDays in period
What it covers

29 parts, each one tested.

Every part is a tested building block with its own checks: yours is put together from the ones your business needs.

  • CPI forecastConsensus curve with long-run anchor
  • Exchange rate (US dollar)Exchange rate by financial year
  • Operating expensesHeadcount build by function
  • Corporate costsFixed cost base indexed to CPI
  • Working capitalFull working capital
  • Income taxCorporate rate with tax losses
  • DebtAmortising term loan
  • Dividends and distributionsPayout of net profit
  • Discounted cash flow valuationDCF on free cash flow to the firm
  • Multiples valuationEV / EBITDA multiple
  • InventoryWeighted average cost
  • Key-metric summaryLast-twelve-month and run-rate metrics
  • Covenant tests and headroomLVR, gearing and ICR for property
  • Borrowing base and security coverReceivables and inventory borrowing base
  • Sources and uses at completionEntry multiple with debt sized in turns of EBITDA
  • Management equity and ratchetsFixed management share or option pool
  • Exit valuation and timingExit multiple of LTM EBITDA
  • Sponsor returns and value creationValue creation bridge
  • SynergiesRun-rate synergies with phasing
  • Discount rate (WACC)CAPM at target gearing
  • Distribution and logisticsLogistics % of salesDistribution-centre, warehousing and outbound freight costs of moving goods to stores, customers or retail accounts.
  • Capacity and productionOperating days × daily rate
  • Direct labourFixed plus variable labour
  • MaintenanceFixed plus cost per unit
  • Plant capex and depreciationSustaining capex plus growth projects
  • Energy and carbonEnergy intensity × price
  • Sales volumes by productEnd-market production × content per unit
  • Pricing and pass-throughPrice with annual increases
  • Bill of materials and input costsStandard cost per unit
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See a finished model, sheet by sheet

The sample is built on illustrative figures and describes no real business. Models are calculations prepared from the information you provide. They are not financial advice and must be independently verified. See our terms.